000			01618cam a2200277 i 4500
005			20230529114105.0
008			200728s2016 enk |||| |||| 000 0 eng d
020			_a9781447287056 _qpaperback
040			_aEG-CaTKH _beng _cEG-CaTKH _erda
082	0	0	_a153.35 TR.O 2016 _223
100	1		_aTrott, Dave. _eauthor.
245	1	0	_aOne plus one equals three : a masterclass in creative thinking / _cDave Trott.
250			_aPaperback edition.
264		1	_aLondon : _bPan Macmillan, _c2016.
300			_a223 pages ; _c20 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
520			_aHow do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.
650		0	_aCreative thinking.
650		0	_aInspiration.
650		0	_aCreative ability.
942			_2ddc _cBK
998			_ayomna.nassar _bP _d20230529
998			_amona.romia _bR _d20230529
999			_c177 _d177