| 000 | 02871cam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | 12275095 | ||
| 005 | 20220516080434.0 | ||
| 008 | 010110s2002 enka b 001 0 eng d | ||
| 010 | _a 2001018106 | ||
| 020 |
_a9780521002493 _qpaperback |
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| 040 |
_aDLC _beng _cDLC _dEG-CaTKH _erda |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.15 _b.G598 2002 |
| 082 | 0 | 0 |
_a658.57 GO.C 2002 _223 |
| 100 | 1 |
_aGoldenberg, Jacob, _d1962- _eauthor. |
|
| 245 | 1 | 0 |
_aCreativity in product innovation / _cJacob Goldenberg and David Mazursky. |
| 264 | 1 |
_aCambridge, U.K. ; _aNew York : _bCambridge University Press, _c2002. |
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| 300 |
_axiii, 224 pages : _billustrations ; _c25 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 216-218) and index. | ||
| 505 | 0 | _aTheoretical framework -- Codes of product evolution: a source for ideation -- Revisiting the view of creativity -- A critical review of popular creativity-enhancement methods -- The creativity templates -- The attribute dependency template -- The forecasting matrix -- The replacement template -- The displacement template -- The component control template -- A closer look at templates -- Templates in advertising -- Further background to the template theory -- Validation of the templates theory -- Demarcating the creativity templates -- The primacy of templates in success and failure of products. | |
| 520 | _a"Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change."--Jacket. | ||
| 650 | 0 | _aProduct management. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aMazursky, David, _d1954- _eauthor. |
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| 856 | 4 | 1 | _uhttps://ebookcentral.proquest.com/lib/coventry/detail.action?docID=487292&query=Creativity+in+product+innovation |
| 906 |
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| 942 |
_2ddc _cBK |
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| 998 |
_amona.romia _bP _d20211129 |
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| 999 |
_c167 _d167 |
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