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003			OSt
005			20231121120452.0
008			151009s2016 nyu b 001 0 eng d
010			_a 2015037126
020			_a9780231175449 _qhardback
040			_aDLC _beng _cDLC _erda _dDLC _dEG-CaTKH
042			_apcc
050	0	0	_aHD45 _b.R6335 2016
082	0	0	_a658.4062 RO.D 2016 _223
100	1		_aRogers, David L., _d1970- _eauthor.
245	1	4	_aThe digital transformation playbook : _brethink your business for the digital age / _cDavid L. Rogers.
264		1	_aNew York : _bColumbia Business School Pub., _c2016.
300			_axi, 278 pages : _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_a"Rethink your business for the digital age, "--Cover.
504			_aIncludes bibliographical references (pages 249-260) and index.
505	0		_aThe five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
520			_a"Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy--customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models--and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth."--Publisher's description.
520			_aEvery business begun before the Internet now faces the same challenge: how to transform to compete in a digital economy? Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. He shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities by rethinking the five domains of strategy: customers, competition, data, innovation, and value.
650		0	_aTechnological innovations _xManagement.
650		0	_aInformation technology _xManagement.
650		0	_aNew products.
650		0	_aStrategic planning.
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942			_2ddc _cBK
998			_aAmr.Khattab _bP _d20231120
998			_amona.romia _bR _d20231121
999			_c1403 _d1403