| 000 | 00976nam a22002657a 4500 | ||
|---|---|---|---|
| 005 | 20230924135310.0 | ||
| 008 | 230924s2014 nyua|||| b||| 001 0 eng d | ||
| 020 |
_a9781259010903 _qpaperback |
||
| 040 |
_aEG-CaTKH _beng _cEG-CaTKH _erda |
||
| 082 | 0 | 0 |
_a658.802 WA.M 2014 _223 |
| 100 | 1 |
_aWalker, Orville C., _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr., John W. Mullins. |
| 250 | _aEighth edition, International edition. | ||
| 264 | 1 |
_aNew York : _bMcGraw-Hill Education, _c2014. |
|
| 300 |
_axvi, 368 pages : _billustrations ; _c26 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 700 | 1 |
_aMullins, John W. _q(John Walker) _eauthor. |
|
| 942 |
_2ddc _cBK |
||
| 998 |
_amona.romia _bP _d20230924 |
||
| 999 |
_c1363 _d1363 |
||