000 02890nam a22002657a 4500
005 20230904152841.0
008 230904s2020 enka|||| b||| 001 0 eng d
020 _a9781292313733
_qpaperback
040 _aEG-CaTKH
_beng
_cEG-CaTKH
_erda
082 0 0 _a658.049 GR.I 2020
_223
100 1 _aGriffin, Ricky W.,
_eauthor.
245 1 0 _aInternational business :
_ba managerial perspective /
_cRicky W. Griffin, Michael W. Pustay.
250 _aNinth edition, Global edition.
264 1 _aHarlow, England :
_bPearson,
_c2020.
300 _a619 pages :
_billustrations (color), maps ;
_c28 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aThe World's Marketplaces. An overview of international business -- Global marketplaces and business centers -- Legal, technological, and political environments -- The role of culture -- Ethics and social responsibility in international business -- The International Environment. International trade and investment -- The international monetary system and the balance of payments -- Foreign exchange and international finance markets -- Formulation of national trade policies -- International cooperation among nations -- Managing International Business. International strategic management -- Strategies for analyzing and entering foreign markets -- Formulation of national trade policies -- International cooperation among nations -- Managing International Business. International strategic management -- Strategies for analyzing and entering foreign markets -- International strategic alliances -- International organization design and control -- Leadership and employee behavior in international business -- Managing International Business Operations. International marketing -- International operations management -- International financial management -- International human resource management and labor relations.
520 _a"International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations world wide"--From publisher's description.
650 0 _aInternational business enterprises
_xManagement.
942 _2ddc
_cBK
998 _amona.romia
_bP
_d20230904
999 _c1345
_d1345