000			03509cam a2200481 i 4500
001			18404539
005			20221018081308.0
008			141212s2015 enka 001 0 eng d
010			_a 2014035835
020			_a9781472572714 _qpaperback
040			_aDLC _beng _cDLC _erda _dEG-CaTKH
042			_apcc
050	0	0	_aNC997 _b.A83 2015
082	0	0	_a741.6 AM.D 2015 _223
084			_aDES000000 _aDES007000 _2bisacsh
100	1		_aAmbrose, Gavin, _eauthor.
240	1	0	_aDesign th!nking
245	1	0	_aDesign thinking for visual communication / _cGavin Ambrose, Paul Harris.
250			_aSecond edition.
264		1	_aLondon ; _aNew York : _bFairchild Books, an imprint of Bloomsbury Publishihng PIc, _c2015.
300			_a192 pages : _billustrations (moslty color) ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aBasics design
500			_aIncludes index.
505	0	0	_a Stages of thinking. Define ; Research ; Ideate ; Prototype ; Select ; Implement ; Learn -- Research. Identifying drivers ; Information gathering ; Target groups ; Samples and feedback -- Idea generation. Basic design directions ; Questions and answers ; Themes of thinking ; Inspiration and references ; Brainstorming ; Value ; Inclusion ; Sketching -- Refinement. Thinking in images ; Thinking in signs ; Appropriation ; Humor ; Personification ; Visual metaphors ; Modification ; Thinking in words ; Type "faces" ; Thinking in shapes ; Thinking in color ; Thinking in technology -- Prototyping. Developing designs ; "Types" of prototype ; Vocabulary ; What to do if you get stuck -- Implementation. Format ; Materials ; Finishing ; Media ; Scale ; Series/continuity.
520			_a"How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used"-- _cProvided by publisher.
520			_a"An introductory guide to generating creative ideas and concepts for graphic designers"-- _cProvided by publisher.
650		0	_aGraphic arts.
650		0	_aGraphic design (Typography)
650		0	_aCommunication in design.
650		0	_aDesign _vCase studies.
700	1		_aHarris, Paul, _d1971- _eauthor.
775	0	8	_iRevision of: _aAmbrose, Gavin. _tDesign th!nking _dLausanne : AVA Academia, c2010 _kBasics design ; 08 _z9782940411177 _w(OCoLC)429605144
830		0	_aBasics design.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
998			_amona.romia _bP _d20221018
999			_c1322 _d1322