000			02680nam a22003257a 4500
005			20220830133207.0
008			220830s2019 njua|||| |||| 001 0 eng d
020			_a9781292208787 _qpaperback.
040			_aEG-CaTKH _beng _cEG-CaTKH _erda
082	0	4	_a650.072 SA.R 2019 _223
100	1		_aSaunders, M. N. K., _eauthor.
245	1	0	_aResearch methods for business students / _cMark N.K. Saunders, Philip Lewis and Adrian Thornhill.
250			_aEighth edition.
264		1	_aHarlow, United Kingdom ; _aNew York : _bPearson, _c2019.
300			_axxxiii, 833 pages : _billustrations(color) ; _c27 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aRevised edition of the authors' Research methods for business students, 2015.
500			_aFirst published under the Pitman Publishing imprint in 1997.
504			_aIncludes bibliographical references and index.
505			_aPublisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
520			_a"This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research." -- back cover
650		0	_aBusiness _xResearch.
650		0	_aBusiness _xResearch _xData processing.
700	1		_aLewis, Philip, _d1945- _eauthor.
700	1		_aThornhill, Adrian, _eauthor.
942			_2ddc _cBK
998			_ayomna nassar _bP _d20220830
999			_c1269 _d1269