000			02075nam a2200313 4500
005			20220830131701.0
008			220830s2019 enka|||| |||| 001 0 eng d
020			_a9781292245423 _qpaperback.
040			_aEG-CaTKH _beng _cEG-CaTKH _erda
082	0	4	_a658.8342 SO.C 2019 _223
100	1		_eSolomon, Michael R., _aauthor.
245	1	0	_aConsumer behaviour : _ba European perspective / _cMichael R. Solomon, Søren Askegaard, Margaret K. Hogg, Gary J. Bomossy.
246	3		_aConsumer behavior.
250			_aSeventh edition.
264		1	_aHarlow, England : _bPearson, _c2019.
300			_axxxiii, 612 pages : _billustrations ; _c27 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and indexes.
505			_aPart A: consumers in the market-place -- Consumer behaviour and consumer society -- Shopping, buying and disposing -- Part B: how consumers see the world and themselves -- Perception and meaning -- The self -- Motivation, lifestyles and values -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Decision-making -- European consumers and their social groups -- Groups and social media -- European families: types, structures, decision-making and age cohorts -- Income and social class -- Part E: culture and european consumers -- Culture and consumer behaviour -- Cultural change processes -- Glossary -- Indexes.
520			_aNow in its seventh edition, 'Consumer Behaviour' provides themost comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students.
650		0	_aConsumer behavior _zEurope.
700	1		_aAskegaard, Søren, _eauthor.
700	1		_aHogg, Margaret K., _eauthor.
700	1		_aBamossy, Gary J., _d1949- _eauthor.
942			_2ddc _cBK
998			_ayomna nassar _bP _d20220830
999			_c1268 _d1268