000			03011cam a22003738i 4500
001			22153915
005			20220830092553.0
008			210728s2022 enka b 001 0 eng
010			_a 2021036889
020			_a9781292331362 _qpaperback.
020			_z9781292331379 _qepub.
020			_z9781292331348 _qpdf.
040			_aDLC _beng _erda _cDLC _dEG-CaTKH
042			_apcc
050	0	0	_aHF5415.2 _b.M3827 2022
082	0	4	_a658.83 MC.P 2022 _223
100	1		_aMcGivern, Yvonne, _eauthor.
245	1	4	_aThe practice of market research : _bfrom data to insight / _cYvonne McGivern.
250			_aFifth edition.
263			_a2201
264		1	_aHarlow England ; _aNew York : _bPearson, _c2022.
300			_axxv, 640 pages : _billustrations (black and white, and colour) ; _c25 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"This fifth edition of The Practice of Market Research: From Data to Insight is most timely; it has been comprehensively updated to reflect the changes in the MRS Advanced Certificate syllabus providing candidates the ideal foundation as they undertake their studies. This book provides a comprehensive, straightforward account of the practice of market and social research that is both easy to read and easy to understand. In preparing this new edition changes have been made to the structure and content to reflect changes in practice and methods and in the ethical, legal and regulatory context in which research operates. The changes are also in response to changes in the syllabus of the MRS Advanced Certificate in Market and Social Research Practice, and in response to customer feedback. In brief, in terms of structure, there are now six sections: Introducing Market and Social Research; Planning and Designing Research; Secondary or Existing Data; Qualitative Research; Quantitative Research; and Bringing It All Together. In terms of content, all chapters have been updated to reflect changes in practice and methods and the language used to describe them, and to provide better explanations of areas that students find difficult. One such area is that covered in Chapter 4 where there is greater explication of the link between understanding the business problem and defining the problem to be researched. Other topics which have significant new content are Chapter 8 on sources of existing data, which includes an expanded section on databases and data warehouses; Chapter 9 on the evaluation of those sources; and Chapter 18 which covers data mining and data analytics in much greater detail than the previous edition"-- _cProvided by publisher.
650		0	_aMarketing research _xMethodology.
650		0	_aSocial sciences _xResearch _xMethodology.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
998			_ayomna nassar _bP _d20220830
999			_c1259 _d1259