000 02568nam a2200301 4500
005 20230216080644.0
008 220828s2003 enka|||| |||| 001 0 eng d
020 _a9782880467517
_qhardback
040 _aEG-CaTKH
_beng
_cEG-CaTKH
_erda
082 0 4 _a744 CR.C 2003
_223
100 1 _aCranmer, John,
_eauthor.
245 1 0 _aConscientious objectives :
_bdesigning for an ethical message /
_cJohn Cranmer and Yolanda Zappaterra.
264 1 _aHove :
_bRotoVision,
_c2003.
300 _a160 pages :
_billustrations (some color) ;
_c29 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aPast principles: a history of good, ethical graphic design / Steven Heller -- Current values: issues of ethical design in contemporary practice -- Practical issues: ethical considerations for your design practice -- Stefan Sagmeister: TrueMajority campaign -- S-W-H and eat: Ecover Rebrand -- Flat Inc.: public service announcements -- Modern Dog Design Co.: AmphetaZINE -- Ellie Ridsdale: walking the way to health initiative -- Caro Howell and Dan Porter: i-Map on-line art resource -- Gert Dumbar: Bangladesh birth-control project -- Worldstudio Foundation: Sphere Magazine -- Koji Mizutani: Merry in Kobe -- thomas.matthews: The Earth Centre.
520 _a"Every aspect of design has an impact on the world around it and the people who consume the result. Conscientious Objectives takes stock of the designer's place in society and outlines how to bring ethical practice into your work, how to make it creatively and commercially successful, and how to bring your clients along with you." "From the political lobbying of the TrueMajority Campaign to a grassroots Walking the Way to Health initiative, from Seattles raw and raucous AmpehtaZINE for gay crystal meth users to the Computer is Bad subversion of Flat's public service announcements, Conscientious Objectives showcases inspired design solutions to a vast range of social, ethical, and environmental problems. An essential tool for every working graphic designer and everyone committed to a socially responsible environment, Conscientious Objectives is about how design makes a difference."--Jacket.
650 0 _aGraphic arts.
650 0 _aSocial responsibility of business.
650 0 _aGraphic design (Typography)
700 1 _aZappaterra, Yolanda,
_eauthor.
942 _2ddc
_cBK
998 _ayomna nassar
_bP
_d20220828
998 _amona.romia
_bR
_d20230216
999 _c1254
_d1254