000			05949cam a2200385 i 4500
001			19148928
005			20220823081947.0
008			160623s2017 njua b 001 0 eng
010			_a 2016029123
020			_a9781118920787 _qpaperback.
040			_aDLC _beng _cDLC _erda _dDLC _dEG-CaTKH
042			_apcc
050	0	0	_aNK1548 _b.H66 2017
082	0	0	_a701.85 HO.U 2017 _223
100	1		_aHoltzschue, Linda, _eauthor.
245	1	0	_aUnderstanding color : _ban introduction for designers / _cLinda Holtzschue.
250			_aFifth Edition.
264		1	_aHoboken : _bWiley, _c2017.
300			_axv, 256 pages : _bcolored illustrations ; _c22 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 237-242) and index.
505			_aCh. 1 An Introduction to Color Study -- The Experience of Color -- Color Awareness -- The Uses of Color -- Color-Order Systems -- Color Study -- ch. 2 A Little Light on the Subject -- Light -- Additive Color: Mixing Light -- Lamps -- Lamp Types -- Special Purpose Lamps -- False Promise: Full-Spectrum Lighting -- Lighting Level -- Vision -- The Illuminant Mode of Vision -- The Object Mode of Vision -- Modifying Light: Colorants -- Lamps and Color Rendition -- The Color Rendering Index -- Metamerism and Matching -- Modifying Light: Surface -- Transparent, Opaque, and Translucent -- Iridescence -- Luminosity -- Indirect Light, Indirect Color -- Filters -- ch. 3 The Human Element -- The Sensation of Color -- Threshold -- Intervals -- The Perception of Color -- Physiology: Responding to Light -- Healing and Color -- Synaesthesia -- Psychology: Responding to Light -- Naming Colors -- Color As Language: From Name to Meaning -- Impressional Color.
505			_aColor As Words Alone -- ch. 4 The Vocabulary of Color -- Hue -- The Artists' Spectrum -- Primary, Secondary, and Intermediate Colors -- Saturated Color -- Other Spectrums, Other Primaries -- Chromatic Scales -- Complementary Colors -- Cool and Warm Colors -- Analogous Colors -- Tertiary Colors: Chromatic Neutrals -- Black, White, and Gray -- Value -- Pure Hues and Value -- Tints and Shades -- Monochromatic Value Scales -- Comparing Value in Different Hues -- Line -- Value and Image -- Transposing Image -- Saturation -- Saturation: Diluting Hues with Gray -- Saturation: Diluting Hues with the Complement -- Theoretical Gray -- Tone -- ch. 5 The Instability of Colors -- The Instability of Colors -- Color Composition -- Ground and Carried Colors -- Placement and Color Change -- Equilibrium -- Simultaneous Contrast -- Afterimage and Contrast Reversal -- Complementary Contrast -- Ground Subtraction -- Color and Area: Small, Medium, Large.
505			_aCh. 6 Illusion and Impression -- Color Illusions -- The Illusion of Depth -- Spatial Effects of Colors -- Transparence Illusion -- Fluting -- Vibration -- Vanishing Boundaries -- Luminosity -- Bezold Effect -- Optical Mixes -- ch. 7 Color Theory: A Brief History -- Setting the Stage -- The Beginnings of Color Theory -- Color and Controversy -- The Scientific Model: Color Gets Organized -- Color by the Numbers -- A New Perspective -- ch. 8 Color Harmony -- In Search of Beauty -- Intervals and Harmony -- Hue and Harmony -- Major and Minor Themes -- Value and Harmony -- Saturation and Harmony -- On Beyond Harmony: Dissonant Colors -- The X-tra Factor: Surface and Harmony -- Some Harmonious Conclusions -- ch. 9 Tools of the Trade: Color in Product and Print -- It's the Real Thing: Color in Product and Print -- Design Media -- Artists' Media -- Subtractive Mixing: Pure Hues -- Subtractive Mixing: Muted Hues -- Tinting Strength.
505			_aColor Printing: Process Colors -- Color Printing: Spot Colors -- Screen and Block Printing -- ch. 10 The Medium of Light -- Images of Light -- Lost in Translation -- The Screen Display -- Color Display Modes -- Color Management -- Color on the Web -- Web Color Coding -- Emerging Media: E-Ink -- ch. 11 The Business of Color -- The Color Industries -- Colorants -- Color Sampling -- Color Forecasting -- Color Consulting -- Color and Product Identity -- Palettes -- Traditional Colors, Document Colors -- Palettes and the Past -- Color Becomes Fashion -- Color Cycles: A Modern History -- Today and Tomorrow.
520			_aTHE PERCEPTION, UNDERSTANDING, AND USES OF COLOR-EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation Apply the most-up-to-date information on digital color to your projects Address issues involved when colors must be translated from one medium to another Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.
650		0	_aColor in design.
776	0	8	_iOnline version: _aHoltzschue, Linda, author. _tUnderstanding color _bFifth Edition. _dHoboken : Wiley, 2017 _z9781118920800 _w(DLC) 2016029930
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
998			_ayomna nassar _bP _d20220823
999			_c1194 _d1194