| 000 | 02262nam a22003137a 4500 | ||
|---|---|---|---|
| 005 | 20220821095147.0 | ||
| 008 | 220821s2020 ctua|||| b||| 001 0 eng d | ||
| 020 |
_a9780300249927 _qpaperback |
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| 020 |
_a0300249926 _qpaperback |
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| 040 |
_aEG-CaTKH _beng _cEG-CaTKH _erda |
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| 082 | 0 | 0 |
_a686.22 CH.D 2020 _223 |
| 100 | 1 |
_aCheng, Karen, _eauthor. |
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| 245 | 1 | 0 |
_aDesigning type / _cKaren Cheng. |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aNew Haven, Connecticut : _bYale University Press, _c2020. |
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| 300 |
_a248 pages : _billustrations (some color) ; _c28 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 336 |
_astill image _bsti _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 240-241) and index. | ||
| 505 | 0 | 0 | _aDesign process -- Variables in type design -- Spacing -- Upper case -- Lower case -- Numbers -- Punctuation -- Diacritical marks. |
| 520 | _aExplains the processes behind creating and designing type, one of the most important tools of graphic design. Cheng addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type--what designers need to consider, their rationale, and issues of accessibility--in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng's text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics. --From publisher description. | ||
| 650 | 0 | _aType and type-founding. | |
| 650 | 0 | _aGraphic design (Typography) | |
| 650 | 0 | _aGraphic arts. | |
| 942 |
_2ddc _cBK |
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| 998 |
_amona.romia _bP _d20220821 |
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| 999 |
_c1160 _d1160 |
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