000 02266nam a2200313 4500
005 20220822085342.0
008 220821s2017 enka|||| |||| 001 0 eng d
020 _a9780465093328
_qpaperback.
040 _aEG-CaTKH
_beng
_cEG-CaTKH
_erda
082 0 0 _a658.575 CO.W 2017
_223
100 1 _aCooper, Robert G.
_q(Robert Gravlin),
_d1943-
_eauthor.
245 1 0 _aWinning at new products :
_bcreating value through innovation /
_cRobert G. Cooper.
250 _aFifth edition, Revised and updated edition.
264 1 _aNew York :
_bBasic Books,
_c2017.
300 _axiv, 431 pages :
_billustrations ;
_c23 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _a"Electronic copy is an older edition." \5 EG-CaTKH
504 _aIncludes bibliographical references (pages 397-413) and index.
505 _aThe innovation challenge -- Why new products win -- Drivers of success- why the best innovators excel -- The Stage-Gate® idea-to launch system -- Beyond Stage-Gate -- The Agile-Stage-Gate® hybrid model -- Discovery- the quest for breakthrough ideas -- Investing in the right projects- portfolio management -- Making the Gates work- Gates with teeth -- A product-innovation strategy for your business.
520 _a"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world"--Amazon.com.
650 0 _aNew products.
650 0 _aProduct management.
856 _uhttps://ebookcentral.proquest.com/lib/coventry/detail.action?docID=794429&query=Winning+at+new+products
942 _2ddc
_cBK
998 _ayomna nassar
_bP
_d20220821
998 _amona.romia
_bR
_d20220822
999 _c1156
_d1156