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| 005 | 20220816101746.0 | ||
| 008 | 220816s2014nyu |||a|||| b||| 001 0 eng d | ||
| 020 |
_a1621534049 _qpaperback |
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| 020 |
_a9781621534044 _qpaperback |
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| 040 |
_aYDXCP _beng _cYDXCP _drda _eEG-CaTKH |
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| 082 | 0 | 0 |
_a741.6 HE.D 2014 _223 |
| 100 | 1 |
_aHeller, Steven, _eauthor. |
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| 245 | 1 | 0 |
_aDesign literacy : _bunderstanding graphic design / _cSteven Heller ; foreword by Rick Poynor. |
| 250 | _aThird edition. | ||
| 264 | 1 |
_aNew York, NY : _bAllworth Press, an imprint of Skyhorse Publishing, Inc. : _bSchool of Visual Arts, _c2014. |
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| 300 |
_a303 pages : _billustrations (chiefly color) ; _c23 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 336 |
_astill image _bsti _2rdacontent |
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| 337 |
_bunmediated _an _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 289-291) and index. | ||
| 505 | 0 | _aPersuasion -- Mass media -- Type -- Language -- Identity -- Information -- Iconography -- Style -- Commerce. | |
| 520 | _aAuthor and design expert Steven Heller has revisited and revised the popular classic Design Literacy by revising many of the thoughtful essays from the original and mixing in thirty-two new works. Each essay offers a taste of the aesthetic, political, historical, and personal issues that have engaged designers from the late nineteenth century to the present--from the ubiquitous (the swastika, antiwar posters) to the whimsical (MAD magazine parodies). The essays are organized into eight thematic categories--persuasion, mass media, language, identity, information, iconography, style, and commerce. This revised edition also highlights recent trends in graphic design such as aesthetic changes in typography in the digital age and the nexus between graphic design and wired culture. This is an eclectic look at how, why, and if graphic design influences our ever-evolving, diverse world. | ||
| 650 | 0 |
_aGraphic arts _xHistory _y20th century. |
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| 650 | 0 |
_aCommercial art _xHistory _y20th century. |
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| 650 | 0 |
_aArt and society _xHistory _y20th century. |
|
| 700 |
_aPoynor, Rick, _ewriter of foreword. |
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| 942 |
_2ddc _cBK |
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| 998 |
_amona.romia _bR _d20220816 |
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| 999 |
_c1096 _d1096 |
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