000			03002cam a2200409 i 4500
001			19877100
005			20220524091548.0
008			170809s2017 nyua 001 0 eng d
010			_a 2017036709
020			_a9781942303190 _qpaperback
040			_aNNFr/DLC _beng _erda _cNNFr _dEG-CaTKH
042			_apcc
050	0	0	_aNK1520 _b.L867 2017
082	0	0	_a745.4 LU.D 2017 _223
100	1		_aLupton, Ellen, _eauthor.
245	1	0	_aDesign is storytelling / _cEllen Lupton.
263			_a1711
264		1	_aNew York, NY : _bCooper Hewitt, Smithsonian Design Museum, _c2017.
300			_a159 pages : _billustrations (chiefly color) ; _c22 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_a"This book explores connections between storytelling and design. It examines the psychology of visual communication from a narrative point of view."--Publisher's description.
504			_aIncludes bibliographical references and index.
505	0		_aOverture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytelling checklist -- Index.
520			_aGood design, like good storytelling, brings ideas to life. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services and experiences. Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what's there. An intriguing logo, page layout or retail space uses line, shape and form to lead users on dynamic journeys. 'Design Is Storytelling' explores the psychology of visual perception from a narrative point of view. Presenting dozens of tools and concepts in a lively, visual manner, this book will help any designer amplify the narrative power of their work. Use this book to stir emotions, build empathy, articulate values and convey action; to construct narrative arcs and create paths through space; integrate form and language; evaluate a project's storytelling power; and to write and deliver strong narratives. -- From back cover.
650		0	_aDesign _xHuman factors.
650		0	_aDesign _xPsychological aspects.
650		0	_aStorytelling in art.
650		0	_aVisual communication _xPsychological aspects.
650		0	_aCreative thinking.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
998			_ahuda.mahmoud _bM _d20220523
998			_amona.romia _bR _d20220524
999			_c1072 _d1072