000 04152cam a2200361 i 4500
005 20220609094823.0
008 210907s2016 enka|||| |||| 001 0 eng d
020 _a9781472591319
_qpaperback
040 _aEG-CaTKH
_beng
_cEG-CaTKH
_erda
050 0 0 _aZ246
_bA558 2016
082 0 0 _a686.22 AM.P 2016
_223
100 1 _aAmbrose, Gavin,
_eauthor.
245 1 0 _aThe production manual /
_cGavin Ambrose, Paul Harris.
250 _aSecond edition.
260 1 _aLondon :
_bFairchild Books
_c2016
264 1 _aBedford Square :
_bFairchild Books, an imprint of Bloomsbury Publishing PLC,
_c2016.
300 _a207 pages :
_bcolor illustrations ;
_c30 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aRequired reading range.
500 _aPrevious edition: Lausanne: AVA Academia, 2008.
500 _aIncludes index.
505 0 _aIntroduction -- Chapter 1: Typography. Measurements -- Absolute and relative -- Type. Letterforms -- Alignment -- Multiple alignments -- Word and letter spacing -- Hyphenation and justification -- Kerning -- Leading and baseline -- Runaround -- Type online -- Special characters -- Case study: Pentagram -- Chapter 2: Images. Image types -- Raster and vector images -- Other image types ; File types. file formats -- Saving images -- Working with images. Resizing images -- Channels -- Layers and combing images -- Adjustment layers -- Working with clipping paths -- Masks -- Image manipulation. Altering images and filters -- Parallax and transformations -- Case study: Bob Aufuldish -- Chapter 3: Color. Basic terminology. Describing color -- Color management. Gamut and color space -- Pantone and spot colors -- Color correction. Basic color adjustment -- Variations and selective color -- Removing color casts -- Color correction using hue -- Dodge and burn -- Creative color. Color layers -- Multiple images -- Grayscale and toned images -- Multi-tones -- Color half-tones -- Color in print. Getting the basics right -- Tint charts -- Color on screen. Web-safe color -- Case study: Blok -- Chapter 4: Pre-press. Resolution. Resolution and pixel depth Spi, ppi, dpi and lpi -- Scanning. Scanning today -- Creative techniques. Overprinting -- Half-tones and gradients -- Artwork. Bleed, registration and trim -- Trapping -- Types of black -- Imposition. Planning -- Tip-ins and tip-ons -- Proofing. types of proof -- Case study: Clormann Design -- Chapter 5: Production. Printing. Printing and print order -- Printing imposition -- Screen angles -- Gradients and tints -- Line weights -- Print processes. Printing methods -- On-press. Adjusting color -- Paper. Paper qualities -- Paper types and print quality -- Sustainability -- Case study: NB Studio -- Chapter 6: Finishing. Special techniques. Specialty printing -- Cutting methods -- Laminates and varnishes. Laminate types -- Folding and trimming. Types of fold -- Trimming and guillotining -- Binding -- Case study: Anagrama.
520 _a"Praised for both its content and its design. The Production Manual covers everything to do with production for graphic design; from basics such as paper sizes and terminology through working with images and text, exploring different pre-press techniques, and the processes involved in bringing a project to press. Written in a straightforward and visually rich style, The Production Manual is an invaluable resource for students and designers alike. New to the second edition of the Production Manual are six case studies from international design studios Pentagram, NB Studio, Clormann Design, Anagrama, and Blok among others. There is also expanded information about working with images, as well as updated information on the production process which highlights new techniques, and more coverage of digital technologies and environmental and sustainability issues."
650 0 _aGraphic design (Typography)
700 1 _aHarris, Paul,
_d1971-
_eauthor.
700 1 _0Harris, Paul,
830 0 _aRequired reading range.
942 _2ddc
_cBK
998 _ahuda.mahmoud
_bM
_d20220607
998 _amona.romia
_bR
_d20220609
999 _c1011
_d1011