TY  - BOOK
AU  - Chiaravalle,Bill
AU  - Schenck,Barbara Findlay
TI  - Branding for dummies
T2  - For dummies
SN  - 9781118958087
AV  - HF5415.1255 .C48 2015
U1  - 658.827 CH.B 2015 23
PY  - 2015///
CY  - Hoboken, NJ
PB  - John Wiley & Sons, Inc.
KW  - Branding (Marketing)
KW  - Business names
KW  - Product management
KW  - Advertising
N1  - Previous edition published in 2007; Includes index; Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens
N2  - Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!
ER  -