TY  - BOOK
AU  - Brunner,Robert
AU  - Emery,Stewart
AU  - Hall,Russ
TI  - Do you matter?
SN  - 9780137142446
AV  - TS171 .B79 2009
U1  - 745.2 BR.D 2009 23
PY  - 2009///
CY  - Hoboken, NJ : 
PB  - John Wiley & Sons, Inc., 
KW  - Industrial design
KW  - New products
KW  - Industrial design coordination
KW  - Branding (Marketing)
N1  - "How great design will make people love your company."; Includes bibliographical references and index; Design matters -- Do you matter? -- How to matter -- Being design driven -- Your brand is not your logo -- Products as portals -- Your products and services are talking to people -- Building a design- driven culture
N2  - A newly updated and comprehensive guide to all aspects of visual design; More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy
ER  -