Brunner, Robert,  1958- <br/><br/>
Do you matter? / 
Robert Brunner and Stewart Emery ; with Russ Hall. 
 - Upper Saddle River, N.J. :  FT Press,  c2009. 
 - xviii, 236 pages :  illustrations ;   23 cm. 
<br/><br/> "How great design will make people love your company." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Design matters -- Do you matter? -- How to matter -- Being design driven -- Your brand is not your logo -- Products as portals -- Your products and services are talking to people -- Building a design- driven culture. 
<br/><br/> A newly updated and comprehensive guide to all aspects of visual design.  More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. 
<br/><br/><label>ISBN: </label>9780137142446 
<br/><br/><label>LCCN: </label>2008015040 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial design.<br/>New products.<br/>Industrial design coordination.<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>TS171  / .B79 2009 
<br/><br/><label>Dewey Class. No.: </label>745.2 BR.D 2009