TY  - BOOK
AU  - Kim,Henry Hongmin
AU  - Geissbuhler,Steff
TI  - Graphic design discourse: evolving theories, ideologies, and processes of visual communication 
SN  - 9781616895587 
AV  - P93.5 .G725 2017
U1  - 744 KI.G 2018 23
PY  - 2018///
CY  - New York
PB  - Princeton Architectural Press
KW  - Visual communication
KW  - Methodology
KW  - Graphic arts
N1  - Includes bibliographical references; Graphic design discourse -- Disruption of convention: against humanism -- Modernism, the beginning: rational and critical thinking --  Artist, designer, and engineer: an age of new aesthetics --  Language, type, and typography: dissemination of information -- Postmodernism and de(con)structionism: expressing subjectivity --  Auteurism: authority and authenticity -- Design ethics: ideology and faith --  Essential design: toward timelessness -- Structural process of design: consilience and concrescence -- Graphic design discourse
N2  - "Since its inception, the field of graphic design--whose primary aim is visual communication--has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, this illuminating anthology establishes a new paradigm for graphic design methodologies for the twenty-first century"--
UR  - https://ebookcentral.proquest.com/lib/coventry/detail.action?docID=5348704&query=Graphic+design+discourse+%3A+evolving+theories%2C+ideologies%2C+and+processes+of+visual+communication
ER  -