TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C
AU  - 
TI  - Marketing foundations
SN  - 9781439080474
U1  - 658.8 PR.M 2009 G.C  23
PY  - 2009///
CY  - Mason, Ohio, London, 
PB  - South-Western, Cangage Learning
KW  - Marketing
N1  - Includes bibliographic references (pages 465-496) and indexes
ER  -