Pride, William M.,  1942- <br/><br/>
Marketing foundations / 
William Pride & O.C. Ferrell. 
 - International edition. 
 - xxi, 521 pages :    color illustrations ;  27 cm. 
<br/><br/>Includes bibliographic references (pages 465-496) and indexes. 
<br/><br/><label>ISBN: </label>9781439080474 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 PR.M 2009 G.C