TY  - BOOK
AU  - Best,Kathryn
TI  - The fundamentals of design management / 
T2  - AVA fundamentals
SN  - 9782940411078
U1  - 658.5752 BE.F 2010 22
PY  - 2010///
CY  - Lausanne, Switzerland : 
PB  - AVA Academia, 
KW  - Industrial design
KW  - Management
N1  - Includes bibliographical references (page 208); 1 Design in context -- 2 Design overview -- 3 Management overview -- 4 Accounting and finance -- 5 Marketing and brand communication -- 6 Design and innovation
N2  - The Fundamentals of Design Management is a comprehensive reference book for anyone seeking an introduction to the basic concepts and principles that inform the management of design projects, teams and processes within the creative industries. Broken down into six chapters, The Fundamentals of Design Management introduces the interdisciplinary nature of the creative industries; the integrated nature of design management and the relationships between people; the basics of business and enterprise; legal, financial and economic procedures and marketing and brand communications. Contextual perspectives and case studies appear throughout the book, which help give a better understanding of the design management challenges faced by clients, consultancies and customers in the areas of design, business, creativity and innovation. $c Publisher's description
ER  -