TY  - BOOK
AU  - Baldwin,Jonathan
AU  - 
AU  - Roberts,Lucienne
AU  - 
TI  - Visual communication : : from theory to practice / 
SN  - 9782940373093
AV  - HM1206 .M43 2010
U1  - 302.23 BA.V 2006 23
PY  - 2006///
CY  - London
PB  - Fairchild Books, Bloomsbury, 
KW  - Visual communication
KW  - Graphic arts
KW  - Information visualization
N1  - "Reprinted by Fairchild Books 2014 and 2016."--Title page verso; Includes bibliographical references (page 186) and index; How to use this book -- The Theory Foreword: Isn't design simply all about 'the visual'? -- The PracticeForeword -- Chapter One: Communication -- Aims of chapter 1 -- The Theory Introduction: Even natural processes have explanations -- Communication as a process -- Semiotics -- All design is political: part one -- Afterword: No more rules? -- The Practice Introduction -- Neville Brody -- Michael Bierut -- Questions in summary -- Chapter Two: Culture Aims of chapter 2 -- The Theory Introduction: Everyday visual communication -- What is culture? -- All design is political: part two Style and identity -- Afterword: 'Meaningful' is not the same as 'full of meaning' -- The Practice Introduction -- Joan Farrer -- Shin Azumi and Tomoko Azumi -- Questions in summary -- Chapter Three: Conflict Aims of chapter 3 -- The Theory Introduction: Form versus function: Styling as communication -- All design is political: part three -- The political designer -- Design under threat? -- Afterword: Beneath the surface -- The Practice Introduction -- Erik Spiekermann -- Emmi Salonen -- Questions in summary -- Design/photography biographies -- Bibliography -- Index --Credits

N2  - "Visual communication places graphic design in a wider cultural context, highlighting the key debates and issues the practice implies. Theoretical essays discussed by today's leading designers apply the cultural theory to the real-world practice of graphic design, helping students to develop sound critical judgement and informed strategies for the generation of new ideas that accurately reflect the current zeitgeist"-- Book cover
ER  -