TY - BOOK AU - Lankow,Jason AU - Ritchie,Josh AU - Crooks,Ross TI - Infographics: the power of visual storytelling SN - 9781118314043 AV - P93.5 .L34 2012 U1 - 302.23 LA.I 2012 23 PY - 2012/// CY - Hoboken, N.J. : PB - John Wiley & Sons, Inc., KW - Visual communication KW - Communication KW - Graphic methods KW - Information visualization KW - Business presentations KW - Presentation graphics software N1 - Includes bibliographical references and index; Importance and efficacy: why our brains love infographics -- Infographic formats: choosing the right vehicle for your message -- The visual storytelling spectrum: an objective approach -- Editorial infographics -- Content distribution: sharing your story -- Brand-centric infographics -- Data visualization interfaces -- What makes a good infographic? -- Information design best practices -- The future of infographics N2 - Explains how infographics use visual communication to attract, inform, and entertain their audience ER -