TY  - BOOK
AU  - Chaffey,Dave
AU  - Edmundson-Bird,David
AU  - Hemphill,Tanya
TI  - Digital business and e-commerce management: strategy, implementation and practice 
SN  - 9781292193335 
AV  - HF5548.32 .C472 2019
U1  - 658.872 CH.D 2019 23
PY  - 2019///
CY  - Harlow, England, New York
PB  - Pearson
KW  - Electronic commerce
KW  - Business enterprises
KW  - Computer networks
N1  - Includes bibliographical references and index; Introduction to digital business -- Opportunity analysis for digital business and e-commerce -- Managing digital business infrastructure -- Key issues in the digital environment -- Digital business strategy -- Supply chain and demand -- Digital marketing -- Customer relationship management -- Customer experience and service design -- Managing digital business transformation and growth hacking
N2  - "This new edition of Dave Chaffey's bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital business and e-commerce management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world." -- Provided by publisher
ER  -