Entrepreneurship and small business : start-up, growth and maturity /
Paul Burns.
- Fifth edition.
- xliv, 537 pages : illustrations (black and white, and colour) ; 28 cm.
Includes bibliographical references (pages 519-533) and index.
Part 1. Entrepreneurship. Entrepreneurship : the social and business revolution ; The economics of entrepreneurship and public policy ; The entrepreneurial mindset ; Recognising business opportunities ; Researching business ideas -- Part 2. Start up. Lean methodologies and business model frameworks ; Developing the business model ; Market segments and value propositions ; Developing the marketing mix ; Sales and marketing communications ; Setting the legal foundations ; Developing the operations plan ; Managing risk ; Recruiting and managing people ; Financial forecasts and control -- Part 3. Growth. From entrepreneur to leader ; Developing strategy and the business plan ; Scaling and growth strategies ; Financing the business -- Part 4. Maturity. Maturity : success and failure ; Family business ; Corporate entrepreneurship and intrapreneurs.
"This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business. Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today's entrepreneurs. Entrepreneurship and Small Business will help you to: Learn what makes entrepreneurs tick with brand new Get into the Mindset video interviews and an exploration of entrepreneurial character traits; Seamlessly incorporate multimedia content into your learning with the new Digital Links platform accessed via your smart device; Understand how worldwide events can impact small businesses through incisive analysis of the effects of the COVID-19 pandemic; Grasp how entrepreneurship differs around the globe, with over 100 Case Insights and new examples from a diverse range of countries and industries; Ensure your understanding of the entrepreneurial landscape is up-to-date, with new chapters on recruiting and managing people, and on lean methodologies and business model frameworks. This is the ideal textbook for students taking undergraduate and postgraduate Entrepreneurship or Small Business Management courses, as well as for MBA students."--Page 4 of cover.
9781352012491
Small business--Management.--Great Britain Entrepreneurship --Great Britain. New business enterprises--Great Britain.