TY  - BOOK
AU  - Phillips,Peter L.
TI  - Creating the perfect design brief: how to manage design for strategic advantage 
SN  - 9781581159141 
AV  - TS176 .P448 2012
U1  - 658.5 PH.C 2012 23
PY  - 2012///
CY  - New York, NY
PB  - Allworth Press, an imprint of Skyhorse Publishing, Inc.
KW  - Production planning
KW  - Work design
N1  - Includes bibliographical references (pages 206) and index; 1. What is a design brief anyway? -- 2. Who is responsible for developing a design brief? -- 3. Essential elements of the design brief -- 4. Getting the design brief approved -- 5. Using the design brief -- 6. Competitive analysis -- 7. Establishing credibility and trust for design -- 8. Using the design brief in the approval process -- 9. What is a design manager? -- 10. Measuring design results -- 11. Strategies for creating a strong intellectual property position -- 12. An example of a design brief -- 13. Anticipating and overcoming obstacles -- 14. Creating a plan for moving ahead -- 15. Lessons from the trenches
N2  - Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and more
ER  -