TY  - BOOK
AU  - Cateora,Philip R
AU  - Graham,John L
TI  - International marketing
SN  - 9780071274722
AV  - HF1009.5 .C35 1987
U1  - 658.84 CA.I 2008 G.C 23
PY  - 2008///
CY  - Boston, Mass. : 
PB  - McGraw-Hill/Irwin, 
KW  - Export marketing
KW  - International business enterprises
N1  - Includes bibliographical references and indexes
N2  - This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field
ER  -