International marketing /
Philip R. Cateora.
- Thirteenth edition, International edition.
- xxxii, 702 pages : color illustrations, color maps ; 28 cm.
Includes bibliographical references and indexes.
This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
9780071274722
86081796
Export marketing. International business enterprises.