Alley, Michael. <br/><br/>
The craft of scientific writing /  
Michael Alley. 
 - Fourth edition. 
 - xx, 298 pages :  illustrations (some color) ;  24 cm. 
<br/><br/> "Electronic copy is an older edition" \5 EG-CaTKH 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Analyzing the audience, purpose, and occasion -- Balancing precision with clarity -- Avoiding ambiguity -- Sustaining energy -- Connecting your ideas -- Beginning with the familiar -- Organizing the content for the audience -- Providing proper emphasis -- Adapting your style to emails, instructions, and proposals -- Using your writing time efficiently. 
<br/><br/> This book uses scores of examples to show the differences between scientific writing that informs and persuades and scientific writing that does not. It identifies five key elements of style that distinguish the best scientific documents. 
<br/><br/><label>ISBN: </label>9781441982889 
<br/><br/><label>Standard No.: </label>10.1007/978-1-4419-8288-9  doi 
<br/><br/><label>LCCN: </label>2019739336 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technical writing.<br/>Science.<br/>Writing.
<br/><br/><label>Dewey Class. No.: </label>808.0666 AL.C 2018