TY  - BOOK
AU  - Davis,Melissa
AU  - Baldwin,Jonathan
AU  - 
TI  - More than a name: an introduction to branding 
SN  - 9782940373000
AV  - HD69.B7 D378 2005
U1  - 658.827 DA.M 2005 23
PY  - 2005///
CY  - London
PB  - Bloomsburry
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Business names
KW  - Corporate image
N1  - "Fairchild Books an imprint of Bloomsbury Publishing Plc"; Includes bibliographical references and index; Defining branding -- How brands are made -- Brand anatomy: context, tone, style -- Brand audience -- Current trends in branding -- Delivering the brand experience -- Ways of working -- The future
N2  - "Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers."--Jacket
ER  -