TY  - BOOK
AU  - Downs,Simon
TI  - The graphic communication handbook
T2  - Media practice
SN  - 9780415557382
AV  - NC1001 .D69 2011
U1  - 741.6023 DO.G 2012 23
PY  - 2011///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Commercial art
KW  - Vocational guidance
KW  - Graphic arts
N1  - Includes bibliographical references (pages 358-361) and index; Introduction -- A step towards-- -- Broad knowledge -- Getting your first job : pitching -- Knowing your client fixing the brief -- Research -- The visual design of election campaign posters -- Roughing : thumbnail stage -- Roughing : the development stage  --  Roughing : the presentation stage -- Presenting to the client -- Barnard semantics and graphics -- Doing the job -- Revision -- Situating the job -- Testing the job -- Getting paid (and more) -- Getting the next job (self and other publicity) -- The future -- Conclusion
N2  - Tracing the history & development of graphic design, this book explores issues which affect the industry, examines communications theory, explains how to do each section of the job & advises on entry into the profession
UR  - https://ebookcentral.proquest.com/lib/coventry/detail.action?docID=958017&query=The+graphic+communication+handbook
ER  -