The fundamentals of creative design /
Gavin Ambrose, Paul Harris.
- Second edition.
- 184, 8 unnumbered pages : illustrations (chiefly color) ; 23 cm.
- AVA fundamentals AVA academia .
- AVA fundamentals. AVA academia. .
Includes bibliographical references (page [192]) and index.
Format -- Layout and grids -- Typography -- Image -- Colour -- Print finishing.
Key points: the table of contents of this title has been updated and organized to better present the various themes in graphic design. It features new and updated content, including case studies and new how-to sections. It includes new visuals that illustrate the themes and topics discussed. Synopsis: The Fundamentals of Creative Design (Second Edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish. This updated edition includes new and revised content and images, giving the volume a more contemporary feel.