Lindstrom, Martin,  1970- <br/><br/>
Brand sense :   sensory secrets behind the stuff we buy /  
Martin Lindstrom. 
 - Second edition. 
 - x, 175 pages :   illustrations ;   22 cm. 
<br/><br/> Previous edition: 2005. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Start making sense -- Maybe I'm doing it right? -- A smash hit -- And then there were five -- Being alive -- Moving mountains -- The future. 
<br/><br/> That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. This book shows how all of this, among other things, can be done. 
<br/><br/><label>ISBN: </label>9780749460570 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Business names.<br/>Advertising--Brand name products.<br/> Advertising--Psychological aspects.<br/>Senses and sensation.
<br/><br/><label>LC Class. No.: </label>HD69.B7   / L564 2010 
<br/><br/><label>Dewey Class. No.: </label>658.827 LI.B 2010