TY  - BOOK
AU  - Barthes,Roland
AU  - 
AU  - Lavers,Annette
AU  - Reynolds,Sian
AU  - 
TI  - Mythologies / 
T2  - Vintage classics
SN  - 9780099529750
U1  - 844.912 BA.M 2009 22
PY  - 2009///
CY  - London : 
PB  - Vintage
KW  - Philosophy, French
KW  - Popular culture
KW  - Semiotics
N1  - Originally published: London : Jonathan Cape, 1972; Includes bibliographical references (pages xiii-xiv)
N2  - 'Mythologies' is a series of essays on the codings that command our daily life, from hairstyles in the film Julius Caesar to glossy photographs of gourmet cooking, to the cult of foam in detergents; "In this magnificent and often surprising collection of essays Barthes explores the myths of mass culture. Taking subjects as diverse as wrestling, films, plastic and cars, Barthes elegantly deciphers the symbols and signs embedded deep in familiar aspects of modern life, unmasking the hidden ideologies and meanings which implicitly affect our thought and behaviour. This early classic of semiotics from one of France's greatest thinkers may irrevocably change the way you view the world around you."
ER  -