TY - BOOK AU - Branson,Richard AU - TI - Business stripped bare : : adventures of a global entrepreneur / SN - 9780753515037 U1 - 338.04092 BR.B 2009 23 PY - 2009/// CY - London : PB - Virgin Books KW - KW - Entrepreneurship KW - Success in business N1 - Includes index; Preface to the paperback edition -- Introduction -- People : Find Good People -- Set Them Free -- Brand : Flying the Flag -- Delivery : Special Delivery -- Learning from Mistakes and Setbacks : Damage Report -- Innovation : A Driver for Business -- Entrepreneurs and Leadership : Holding on and Letting Go -- Social Responsibility : Just Business -- Epilogue : Success N2 - For the first time, the billionaire entrepreneur reveals the secrets of his success and shares the lessons he's learned along the way. Includes all-new material including never-before-seen diary and notebook entries from Branson's personal archive ER -