Business stripped bare : adventures of a global entrepreneur /
Richard Branson.
- xxii, 359 pages ; 20 cm.
Includes index.
Preface to the paperback edition -- Introduction -- People : Find Good People -- Set Them Free -- Brand : Flying the Flag -- Delivery : Special Delivery -- Learning from Mistakes and Setbacks : Damage Report -- Innovation : A Driver for Business -- Entrepreneurs and Leadership : Holding on and Letting Go -- Social Responsibility : Just Business -- Epilogue : Success
For the first time, the billionaire entrepreneur reveals the secrets of his success and shares the lessons he's learned along the way. Includes all-new material including never-before-seen diary and notebook entries from Branson's personal archive.