Branston, Gill, <br/><br/>
The media student's book / 
Gill Branston, Roy Stafford. 
 - Fifth edition. 
 - xxv, 457 pages :  illustrations (chiefly color) ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part. I. Key concepts -- Approaching media texts -- Narratives -- Genres and other classifications -- Representations -- Globalisation -- Ideologies and discourses -- Media as business -- part. II. Debates -- 'New media' in a 'new world'? -- The future of television? -- Regulation now -- Debating advertising, branding and celebrity -- News and its futures -- Documentary and 'reality' debates -- From 'audience' to 'users' -- part. III. Research methods and references -- Research : skills and methods. 
<br/><br/> A comprehensive introduction for students of media studies. It contains the chapters that include: approaching media texts; narrative; genres and other classifications; representations; globalisation; ideologies and discourses; the business of media; new media in a new world; the future of television; and, research - skills and methods. 
<br/><br/><label>ISBN: </label>9780415558426  0415558425 
<br/><br/><label>LCCN: </label>2009049055 
<br/><br/><label>Nat. Bib. No.: </label>GBB021775 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015483461  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Communication.
<br/><br/><label>LC Class. No.: </label>P90  / .B6764 2010 
<br/><br/><label>Dewey Class. No.: </label>302.23 BR.M 2010