TY  - BOOK
AU  - Nunnally,Brad
AU  - Farkas,David
TI  - UX research: practical techniques for designing better products 
SN  - 9781491951293
AV  - Q180.55.M4 N86 2016
U1  - 658.575 NU.U 2017 23
PY  - 2017///
CY  - Beijing : 
PB  - O'Reilly
KW  - Research
KW  - Methodology
KW  - Technology
KW  - Industrial design
KW  - New products
N1  - Includes bibliographical references and index; Introduction -- The history of research -- Planning and preparation.  Good research starts with good questions -- Quantitative research methods -- Qualitative research methods -- Choosing your methods -- Logistics -- Recruiting -- Facilitating research.  Making research happen -- Managing people during research -- Improv in research -- Facilitating research -- Debrief sessions --  Analysis and reporting.  Making sense of the mess -- Communicating insights -- Getting the most out of research
N2  - One key responsibility of a product designer is to conduct formal and informal research to inform business needs and design decisions. But, if you're like many product designers who have come from different professions, you may well lack research fundamentals. If that's the case, this practical book is the primer and desk reference you need. With it, you'll learn how to perform both quantitative and qualitative UX research in a practical manner without having to become a full-fledged researcher. It's ideal for product designers both in agency and in-house environments
UR  - https://ebookcentral.proquest.com/lib/coventry/detail.action?docID=4751297&query=ux+research
ER  -