Includes bibliographical references (pages 597-621) and indexes.
Part one: Research methods -- Part two: Quantitative research -- Part three: Qulitative research -- Part four: Mixed methods research.
Developed specifically with business and management students in mind, this textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice through 'tips and skills' boxes. In addition to a broad range of relevant examples, it features a substantial discussion of ethics, and a strong emphasis on the most frequent challenges faced by students, such as choosing a research question, planning a project, and writing it up.