Ambrose, Gavin,  <br/><br/>
Design thinking for visual communication / 
Gavin Ambrose, Paul Harris. 
 - Second edition. 
 - 192 pages :  illustrations (moslty color) ;  23 cm. 
 - Basics design .
 - Basics design. .
<br/><br/> Includes index. 
<br/><br/>Stages of thinking.  Define ;  Research ;  Ideate ;  Prototype ;  Select ;  Implement ;  Learn --  Research.  Identifying drivers ;  Information gathering ;  Target groups ;  Samples and feedback --  Idea generation.  Basic design directions ;  Questions and answers ;  Themes of thinking ;  Inspiration and references ;  Brainstorming ;  Value ;  Inclusion ;  Sketching --  Refinement.  Thinking in images ;  Thinking in signs ;  Appropriation ;  Humor ;  Personification ;  Visual metaphors ;  Modification ;  Thinking in words ;  Type "faces" ;  Thinking in shapes ;  Thinking in color ;  Thinking in technology --  Prototyping.  Developing designs ;  "Types" of prototype ;  Vocabulary ;  What to do if you get stuck --  Implementation.  Format ;  Materials ;  Finishing ;  Media ;  Scale ;  Series/continuity. 
<br/><br/> "How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used"--  "An introductory guide to generating creative ideas and concepts for graphic designers"-- 
<br/><br/><label>ISBN: </label>9781472572714 
<br/><br/><label>LCCN: </label>2014035835 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Graphic arts.<br/>Graphic design (Typography)<br/>Communication in design.<br/>Design--Case studies.
<br/><br/><label>LC Class. No.: </label>NC997  / .A83 2015 
<br/><br/><label>Dewey Class. No.: </label>741.6 AM.D 2015