Szmigin, Isabelle,

Consumer behaviour / Isabelle Szmigin, Maria Piacentini. - Third edition. - 582 pages : illustrations ; 25 cm

Previous edition: 2018.

Includes bibliographical references and index.

9780198862567 0198862563

2022931626

GBC243356

020517143 Uk


Consumer behavior.
Consommateurs--Comportement.
Consumer behavior.
Consumentengedrag.
Marketing.

658.8342 SZ.C 2022