TY  - BOOK
AU  - Heller,Steven
AU  - Anderson,Gail
TI  - The typography idea book : : inspiration from 50 masters 
SN  - 9781780678498
U1  - 686.22 HE.T 2019 23
PY  - 2019///
CY  - London : 
PB  - Laurence King Publishing
KW  - Graphic design (Typography)
KW  - Type and type-founding
N1  - Includes bibliographical references (pages 124-125) and index; Communicate through letters. Pictorial ; Environmental ; Construction ; Transformative ; Conceptual ; Comic -- Create typographic personalities. Collage ; Re-forming ; Obsessive ; Extreme ; Talking ; Overlapping ; Non-traditional -- Be inspired by history. Antique ; Vernacular ; Avant-garde ; Pastiche ; Rococo ; Swash ; Digital -- Explore media and technique. Hand-lettering ; Brush scrawl ; Custom ; Logo type ; Crayon ; Blackboard ; Vector ; Laser -- Create illusion and mystique. Flat dimensional ; Fluidity ; Overprinting ; Shadow -- Experiment with style and form. Experimental ; Smart type ; Lower case ; Minimalism ; Expressive reduction ; Grids ; Abstraction -- Play and improvise. Ransom notes ; Puns ; Rebuses ; Illumination ; Novelty ; Type face ; Integration ; Scale ; Jumbled ; Initials ; Punctuation
N2  - This book serves as an introduction to the key elements of good typographic design. Broken into sections covering the fundamentals of typography, the book features inspiring works by acclaimed typographic designers from across the world. Each section illustrates technical points and encourages readers to try out new ideas of their own. The subjects covered include typographic rebus, abstract form, overlapping, using grids, metaphoric construction and illumination. The result is an instantly accessible, jargon-free guide to typographic design using professional techniques
UR  - https://ebookcentral.proquest.com/lib/coventry/reader.action?docID=4790216&query=9781780678498
ER  -