TY - BOOK AU - Cheng,Karen TI - Designing type / SN - 9780300249927 U1 - 686.22 CH.D 2020 23 PY - 2020/// CY - New Haven, Connecticut : PB - Yale University Press, KW - Type and type-founding KW - Graphic design (Typography) KW - Graphic arts N1 - Includes bibliographical references (pages 240-241) and index; Design process -- Variables in type design -- Spacing -- Upper case -- Lower case -- Numbers -- Punctuation -- Diacritical marks N2 - Explains the processes behind creating and designing type, one of the most important tools of graphic design. Cheng addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type--what designers need to consider, their rationale, and issues of accessibility--in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng's text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics. --From publisher description ER -