TY  - BOOK
AU  - Cooper,Robert G.
TI  - Winning at new products : : creating value through innovation / 
SN  - 9780465093328
U1  - 658.575 CO.W 2017 23
PY  - 2017///
CY  - New York : 
PB  - Basic Books, 
KW  - New products
KW  - Product management
N1  - "Electronic copy is an older edition." \5 EG-CaTKH; Includes bibliographical references (pages 397-413) and index; The innovation challenge -- Why new products win -- Drivers of success- why the best innovators excel -- The Stage-Gate® idea-to launch system -- Beyond Stage-Gate -- The Agile-Stage-Gate® hybrid model -- Discovery- the quest for breakthrough ideas -- Investing in the right projects- portfolio management -- Making the Gates work- Gates with teeth -- A product-innovation strategy for your business
N2  - "For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world"--Amazon.com
UR  - https://ebookcentral.proquest.com/lib/coventry/detail.action?docID=794429&query=Winning+at+new+products
ER  -