Management and business research /
Mark Easterby-Smith, Lena J. Jaspersen, Richard Thorpe, Danat Valizade.
- Seventh edition.
- xxi, 470 pages : illustrations (color) ; 25 cm.
Previous edition published in 2018.
Includes bibliographical references and index.
1. Finding your feet in management and business research -- 2. Reviewing the literature -- 3. The philosohpy of management and business research -- 4. Designing management and business research -- 5. The ethical researcher -- 6. Crafting qualitative data through language and text -- 7. Crafting qualitative data through observation and participatory research -- 8. Framing and interpreting qualitative data -- 9. Crafting quantitative data -- 10. Statistical analysis of quantitative data -- 11. Application of machine learning in quantitative research -- 12. Writing management and business research.
This book is suitable for both undergraduate and postgraduate students studying research methods as part of a business and management course.