TY  - BOOK
AU  - Heller,Steven
AU  - Poynor, Rick, 
TI  - Design literacy : : understanding graphic design / 
SN  - 1621534049 
U1  - 741.6 HE.D 2014 23
PY  - 2014///
CY  - New York, NY : 
PB  - Allworth Press, an imprint of Skyhorse Publishing, Inc. : , School of Visual Arts, 
KW  - Graphic arts
KW  - History
KW  - 20th century
KW  - Commercial art
KW  - Art and society
N1  - Includes bibliographical references (pages 289-291) and index; Persuasion -- Mass media -- Type -- Language -- Identity -- Information -- Iconography -- Style -- Commerce
N2  - Author and design expert Steven Heller has revisited and revised the popular classic Design Literacy by revising many of the thoughtful essays from the original and mixing in thirty-two new works. Each essay offers a taste of the aesthetic, political, historical, and personal issues that have engaged designers from the late nineteenth century to the present--from the ubiquitous (the swastika, antiwar posters) to the whimsical (MAD magazine parodies). The essays are organized into eight thematic categories--persuasion, mass media, language, identity, information, iconography, style, and commerce. This revised edition also highlights recent trends in graphic design such as aesthetic changes in typography in the digital age and the nexus between graphic design and wired culture. This is an eclectic look at how, why, and if graphic design influences our ever-evolving, diverse world
ER  -