Entrepreneurship /
Andrew Zacharakis, Andrew C. Corbett, William D. Bygrave.
- Fifth edition.
- 1 volume (various pagings) : illustrations ; 26 cm.
Includes index.
Cover -- Title Page -- Copyright -- Preface -- Contents -- Chapter 1 The Power of Entrepreneurship -- Entrepreneurship and Small Business in the United States -- Entrepreneurial Revolution -- Web: Three Revolutions Converge -- Entrepreneurship Revolution Strikes Gold -- Creative Destruction -- Causes of the Entrepreneurial Revolution -- Changes in the Entrepreneurial Framework Conditions -- Churning and Economic Growth -- Global Entrepreneurship Monitor -- Principal Findings from GEM -- Activity -- Necessity, Opportunity, and Gender -- Age Distribution of Early-Stage Entrepreneurial Activity -- Growth Expectations and Job Creation -- Entrepreneurship Ecosystems and the Importance of Support -- Conclusion -- Your Opportunity Journal -- Web Exercise -- Notes -- Case: MightyWell -- Chapter 2 The Entrepreneurial Process -- Critical Factors for Starting a New Enterprise -- Evaluating Opportunities for New Businesses -- Determining Resource Needs and Acquiring Resources -- Profit Potential -- Ingredients for a Successful New Business -- Conclusion -- Your Opportunity Journal -- Web Exercise -- Notes -- Case: Vedavoo -- Chapter 3 Opportunity Recognition, Shaping, and Reshaping -- From Glimmer to Action: How Do I Come Up with a Good Idea? -- Is Your Idea an Opportunity? -- The Opportunity Checklist -- "I Don't Have an Opportunity" -- Conclusion -- Your Opportunity Journal -- Web Exercise -- Notes -- Case: ISlide, Inc -- Chapter 4 Prototyping Your Ideas -- What Is Prototyping? -- Types of Prototyping -- Conclusion -- Your Opportunity Journal -- Web Exercise -- Notes -- Case: Balanced Snacking -- Chapter 5 The Importance of Business Models -- Introduction -- The Core (Steps 1, 2, and 3) -- The Market (Steps 4, 5, 6, and 7) -- Customer Segments (Step 4) -- Marketing Channels (Step 5) -- Distribution Channels (Step 6) -- Revenue Streams (Step 7) -- Product and Operations (Steps 8, 9, 10, and 11) -- Resources (Step 8) -- Partners (Step 9) -- Key Metrics (Step 10) -- Cost Drivers (Step 11) -- The External Enviroment and Financial Strategy (Steps 12, 13, and 14) -- Competitive Environment (Step 12) -- Industry Attractiveness (Step 13) -- Financial Strategy (Step 14) -- Conclusion -- Your Opportunity Journal -- Web Exercise -- Notes -- Case: Zumba Fitness -- Chapter 6 Entrepreneurial Marketing -- Why Marketing Is Critical for Entrepreneurs -- Entrepreneurs Face Unique Marketing Challenges -- Acquiring Market Information -- Marketing Strategy for Entrepreneurs -- Segmentation, Targeting, and Positioning -- The Marketing Mix -- Value Proposition: Articulating the Entrepreneurial Strategy -- Social Media -- Guerrilla Marketing -- Marketing Skills for Managing Growth -- Understanding and Listening to the Customer -- Building the Brand -- Conclusion -- Your Opportunity Journal -- Web Exercise -- Appendix: Customer Interview -- General Outline: It Needs to Be Tailored to Meet Your Research Needs -- Notes -- Case: Theo Chocolate --
"The fifth edition has been thoroughly updated and enhanced throughout. We have developed a completely new chapter on business models, incorporating the Business Model Wheel. Angelo Santinelli, a former venture capitalist, entrepreneur and currently a startup advisor brings his 30 years of new venture experience and wrote the chapter on a new way to consider business models. We replaced half of the older cases. We have added cases on MightyWell, a medical apparel company looking to bring fashion to patients (Chapter 1), Vedaboo (Chapter 2) and iSlide (Chapter 3) which tracks product development in the sporting goods space, Gravyty, (Chapters 8 and 9) which shows a business planning process through the lens of artificial intelligence-based firm, Wefunder (Chapter 12) which looks at legal issues confronting crowdfunding, Esporte Interativo (Chapter 13) that illustrates a company striving to continue growth in a competitive industry and Inner City Weightlifting (Chapter 14) that highlights a social venture changing the lives of young men prone to gang activity"--
9781119563228
2019038467
New business enterprises. Entrepreneurship. Small business--Management.