TY  - BOOK
AU  - Jenkins,Henry
AU  - Ford,Sam
AU  - Green,Joshua
TI  - Spreadable media: creating value and meaning in a networked culture 
T2  - Postmillennial pop
SN  - 9781479856053
AV  - P94.6.J51 
U1  - 302.23 JE.S 2018 23
PY  - 2018///
CY  - New York
PB  - New York University Press
KW  - Mass media and culture
KW  - Mass media and technology
KW  - Mass media
KW  - Social aspects
KW  - Social media
N1  - "With a new afterword."; Includes bibliographical references (pages 333-359) and index; Where Web 2.0 went wrong -- Reappraising the residual -- The value of media engagement -- What constitutes meaningful participation? -- Designing for spreadability -- Courting supporters for independent media -- Thinking transnationally -- Conclusion -- Afterword: Spreadable Media five years later
N2  - "Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media
UR  - https://ebookcentral.proquest.com/lib/coventry/detail.action?docID=1114591&query=Spreadable+media
ER  -